PRINCIPLE OF ECONOMIC
6 EDITION
KARL CASE, RAY FAIR
PRENTICE HALL BUSINESS PUBLISHING
COPY RIGHT 2002
The Study of Economics
•
Economics
is the study of how individuals and societies choose to use the scarce
resources that nature and previous generations have provided.
Why Study Economics?
•
Probably the most important reason for
studying economics is to learn a way of thinking.
•
Three fundamental concepts:
•
Opportunity cost
•
Marginalism,
and
•
Efficient markets
Opportunity Cost
•
Opportunity cost
is the best alternative that we forgo, or give up, when we make a choice or a
decision.
•
Opportunity costs arise because time and
resources are scarce. Nearly all decisions
involve trade-offs.
Marginalism
•
In weighing the costs and benefits of a
decision, it is important to weigh only the costs and benefits that arise from
the decision.
•
For example, when deciding whether to
produce additional output, a firm considers only the additional
(or marginal cost), not the sunk cost.
•
Sunk costs
are costs that cannot be avoided, regardless of what is done in the future,
because they have already been incurred.
Efficient Markets
•
An efficient market is one
in which profit opportunities are eliminated almost instantaneously.
•
There is no free lunch! Profit opportunities are rare because, at any
one time, there are many people searching for them.
More Reasons to Study Economics
•
Economics involves the study of societal
and global affairs concerning resource allocation.
•
Economics is helpful to us as
voters. Voting decisions require a basic
understanding of economics.
•
Money and financial systems are an
important component of the economic system, but are not the most fundamental
issue in economics.
The Scope of Economics
•
Microeconomics
is the branch of economics that examines the functioning of individual
industries and the behavior of individual decision-making units—that is,
business firms and households.
•
Macroeconomics
is the branch of economics that examines the economic behavior of aggregates—
income, output, employment, and so on—on a national scale.
The Method of Economics
•
Normative economics,
also
called policy economics, analyzes outcomes of economic behavior, evaluates them
as good or bad, and may prescribe courses of action.
•
Positive economics
studies economic behavior without making judgments. It describes what exists and how it works.
•
Positive economics includes:
•
Descriptive economics,
which involves the compilation of data that describe phenomena and facts.
•
Economic theory
that involves building models of behavior.
A theory is a statement or set of related statements about cause and
effect, action and reaction.
•
Empirical economics
refers to the collection and use of data to test economic theories.
Theories and Models
•
A theory is a general
statement of cause and effect, action and reaction. Theories involve models, and models involve
variables.
•
A model is a formal
statement of a theory. Models are
descriptions of the relationship between two or more variables.
•
Ockham’s razor
is the principle that irrelevant detail should be cut away. Models are simplifications, not
complications, of reality.
•
A variable is a measure that can
change from observation to observation.
•
Using the ceteris paribus, or
all else equal, assumption, economists study the relationship
between two variables while the values of other variables are held unchanged.
•
The ceteris paribus device is part of
the process of abstraction used to focus only on key relationships.
•
In formulating theories and models we
must avoid two pitfalls:
•
The Post Hoc Fallacy: It is erroneous to believe that if event A
happened before event B, then A caused B.
•
The Fallacy of Composition: It is erroneous to believe that what is true
for a part is also true for the whole.
Theories that seem to work well when applied to individuals often break
down when they are applied to the whole.
Economic Policy
Criteria for judging economic outcomes:
•
Efficiency,
or allocative efficiency. An efficient
economy is one that produces what people want at the least possible cost.
•
Equity,
or fairness of economic outcomes.
•
Growth,
or an increase in the total output of an economy.
• Stability,
or the condition in which output is steady or growing, with low inflation and
full employment of resources.
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